THE FOUR DISTRICTS | branding & IDENTITY

The Four Districts branded the 2011 Annual Gensler Principals Meeting that was held in San Francisco. The goal was to capture the flavors of San Francisco’s neighborhood districts.

Above: Presidio, Panhandle, Haight-Ashbury

Above: North Beach, FiDi, SoMa, Union Square

Above: Embarcadero, South Beach, China Basin

Above: Upper Market, Castro, Twin Peaks, Sutro Heights